The cloud is here to stay.

 Enterprises both small and large are moving to cloud-based services en masse. This migration to the public cloud has created additional revenue pressures on Service Providers  as they look for new ways to add value on top of commoditized infrastructure. To add this value, Techarex  must differentiate their offerings by providing additional services, including the assessment, design, automation and optimization of their clients’ applications and services.
Consuming IT infrastructure as software has never been easier. The hosted Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) marketplace has become crowded and confusing, with many new entrants and services during the last few years, offering a dizzying array of new choices for customers. For the past several years, large cloud service providers (CSPs) with deep pockets have sought market share, leading to head-to-head price wars over IaaS services, such as disk, compute and storage. The cost savings promised by these CSPs, the need for rapid innovation and the agile development movement have all greatly accelerated the transition of applications into the cloud.
Large systems integrators (SIs) are also getting into the game, approaching the problem from a different angle. They are leveraging their relationships with large enterprise customers to both advise them on how to transition their infrastructures to the cloud services, as well as offer those cloud services where needed.
Increasingly,Techarex will need to steer clear of the undifferentiated and commoditized services that are being offered by the larger CSPs, and work toward building the customer relationships enjoyed by SIs. Nevertheless, the opportunity for MSPs is definitely there, if they develop compelling and innovative services relevant to their customers and strike while the iron is hot.