Not Content To Remain In The Burger Realm, Wendy’s Expands The Baconator Brand To Fries

The thing about bacon is, once you’ve put it on one thing, everyone expects you to dump it all over everything else. Which is just fine with Wendy’s, as the chain is extending the Baconator brand from its burgers to its new bacon-and-cheese fries.

The menu item is a limited time offer, but in the short time it’ll be available, the $1.99 Baconator Fries don’t skimp on toppings: Wendy’s natural-cut fries are drizzled with warm cheddar sauce and topped with bacon, before shredded cheddar is added as the cheesy cherry on top.

Wendy’s knows that people like bacon, simply put, citing bacon sales at an all-time high and the 50 or so bacon festivals planned for 2015 in its announcement. But Wendy’s wants customers to know its bacon is different from all the other bacon out there, noting that the chain cooks its bacon fresh in restaurants every day.

“Others use factory cooked bacon and reheat it in a microwave because it’s easier, but that just isn’t the Wendy’s way,” said Kurt Kane, Wendy’s chief concept officer in a press release. “When you walk into a Wendy’s and smell the bacon cooking, then you know we treat it with the respect that bacon lovers deserve.”

Or just the respect bacon deserves in general. Because mmm, bacon.

by Mary Beth Quirk via Consumerist