Does your wallet feel a bit lighter after paying for your morning cup of Starbucks coffee? It just might (unless, of course, you used the company’s order-ahead mobile app or any other form of payment besides cash), and that’s because the coffee chain has once again raised its prices for many drinks.
Starting today, Starbucks stores around the country upped their prices between $0.05 and $0.20, the Associated Press reports.
The company says that as a result of the new price hike a customer’s average receipt could be about 1% more expensive.
A spokesperson for the company tells the AP that small and large brewed coffees will each go up by $0.10 in most regions of the country, meaning a large coffee will be around $2.45.
The price of food items, packaged coffee and some drinks such as Frappuccinos and grande-sized brewed coffees will not be affected by the new increases, the AP reports.
Today’s price hike comes a little more than a year after the company’s last price increase, which added $0.10 to $0.15 to most medium and large-sized brewed coffees and $0.15 to $0.20 to small and large-sized lattes.
Starbucks says it continually evaluates pricing to “balance the need to run our business profitability while continuing to provide value to our loyal customers and to attract new customers.”
Starbucks drinks to cost up to 20 cents more [The Associated Press]
by Ashlee Kieler via Consumerist
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