Wednesday, 23 September 2015

Starbucks Debuts Toasted Graham Latte, The Chain’s First New Fall Flavor In Four Years

toastedgrahamstarbucksBecause there are only so many pumpkin spice lattes a person can handle, Starbucks has decided to mix up its autumnal menu a bit with its first new fall flavor in four years: the Toasted Graham Latte is available at the chain’s locations in the U.S. and Canada as of today.

If you were a fan of dunking graham crackers in milk as a kid (or hey, as an adult too, since snacks are for everyone), then this sounds like a drink you might like.

As Starbucks describes it: “Graham and sweet cream meet steamed milk and our signature espresso, then are finished off with a sprinkling of cinnamon graham crumbles for a less sweet perfect treat.”

After considering 20 to 30 new beverage flavors during research and development, the Starbucks team decided on the new flavor because it brings back memories of fall, partly, and also because everyone is into that “cereal milk” kind of flavor.

“I thought about the back-to-school season and looked at the latest food and beverage trends,” Starbucks’ R&D manager Yoke Wong in a press release. “What I found to be quite popular in the U.S. is the taste of cereal milk, the delicious leftovers in your breakfast bowl.”

The lattes come in new fall paper cups decorated with leaves that will be “monogrammed with customers’ names in orange Sharpie” (is that what they call it when someone scrawls “Marvin Beth” on your drink?) by baristas wearing “fall-inspired clothes such as flannel scarves and sweaters” to celebrate the TGL’s launch.

The TGL is in stores until supplies run out.


by Mary Beth Quirk via Consumerist

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