Tuesday, 24 May 2016

This Is Probably Office Depot’s Top-Secret ‘Store Of The Future’

After the United States government stood in their way and disrupted their union, Staples and Office Depot broke their year-long engagement earlier this month, deciding not to merge. Now they need to figure out how to go forward and move on as two separate office-supply companies. In Florida, a newly remodeled store offers a hint about Office Depot’s future.

During a recent earnings call, the company’s CEO told investors and analysts about a store of the future that’s already open an undisclosed location. It’s about half the size of a normal Office Depot store, and had “clear signage” inside the store.

Jeff Ostrowski of the Palm Beach Post matched this description to a Florida store that’s about a half-hour drive from the chain’s headquarters in Boca Raton, in Margate. It fits the description with a smaller store, less merchandise, and some very clear and attractive signage all over the store.

Office Depot’s head of e-commerce posted these pictures to Twitter last month,

Staples is also working on reinventing itself, creating communal office space in space inside its stores that isn’t needed.

Soft lighting, sleek signs: Is this Office Depot’s new format? [Palm Beach Post]


by Laura Northrup via Consumerist

No comments:

Post a Comment