Snoop Dogg signed a three-year agreement in 2011 to shill for Colt 45’s fruit-flavored beer called Blast by Colt 45, reports the Associated Press, a deal that the breach-of-contract lawsuit says entitled him to a portion of the sale price if Pabst sold Colt 45 before January 2016.
Cut to November 2014, and Pabst announced it was being bought by an investment firm, with reports pegging the total sale price at $700 million or so.
His lawsuit is now seeking 10% of the net sales price Pabst got for selling Colt 45, though it’s unclear how much of that $700 million price was earmarked for Colt 45’s Blast brand.
The lawsuit says Pabst told the rapper that the sale didn’t trigger the clause that entitled him to sale proceeds, but Pabst says it hadn’t been contacted by Snoop Dogg or his representatives about the sale, and said something about the company’s new management. It’s not our fault, is the new guy!
“Pabst Brewing Company has been under new ownership and new management since November 2014,” the company said in a statement. “We have not been contacted by Snoop Dogg or his representatives about this issue. We are investigating the matter and would be happy to talk to Snoop or his representatives to try to get to the bottom of this.”
Snoop Dogg sues beer-maker Pabst over sale profits [Associated Press]
by Mary Beth Quirk via Consumerist
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