Oscar Mayer Wants To Put All The Love In One Place With Bacon Dating App

(Carbon Arc)

Sometimes, you just know it right away… your pulse quickens, your throat tightens, your stomach rumbles — ah, the heady feeling you get when you’re looking at your dream plate of bacon. Love for another human can be pretty great too. To bring together “bacon soulmates,” Oscar Mayer is touting a new dating app for pork lovers called “Sizzl.”

Is this just yet another marketing stunt meant to prey on our basest bacon desires in an effort to get us to buy a particular brand of bacon? Yes, undoubtedly so. But what is love without shared interests, anyway?

Oscar Mayer calls the app the “first-ever, totally real” dating app, meant to “help Americans find their bacons soulmates,” ostensibly to set it apart from any fake bacon dating apps that might be out there.

It’s free on iTunes, notes AdAge, but will come with paid digital ads. It’s unclear whether those ads will also be for bacon, though that seems pretty likely.

“Sizzl allows people to specify their bacon preferences in a customizable profile, upload photos and start checking out profiles of local fellow bacon lovers, with the ability to message and meet up with other Sizzl users based on a mutual-matching system,” according to a statement from Oscar Mayer, which says the app gives “new meaning to the term bacon-wrapped dates.”

My apologies if the headline above made you believe the app was for people who actually want to date bacon, but you can do that on your own, no app required. It’s called going to the store and buying a package of bacon and a bottle of red wine and settling down for a night on the couch binge-watching Battlestar Galactica. In other words, my typical Friday night.

by Mary Beth Quirk via Consumerist