Kmart likes to get a head start on Christmas, though: they put out their first Christmas ad in September again this year, airing it during the first week of the month. Nothing puts me in the mood for planning my Christmas list like Labor Day!
Their end game, of course, is to promote layaway, and layaway plans can now last as long as 12 weeks, so customers who lack cash flow and access to credit can buy their gifts now and pay them off.
by Laura Northrup via Consumerist
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