Yes, more than a hundred thousand people shared the ad on Facebook. Some of them surely live in the area or were only wishing that it was available in their area, but most of those sharers probably didn’t pay attention and spread the word.
Before sharing, at least some people did think to check with the brand about whether the ad was some kind of hoax.
If you live in or near St. Pete Beach, Florida, this promotion is for you. Evidently, they’re going to expect a large crowd. The promotion is only at that location: not others in Florida, or in the region. While people elsewhere are disappointed, this is an important lesson about why you should read all of the words on something before hitting “share” on Facebook.
AdAge checked with Chick-fil-A corporate to find out whether this was maybe going to become a national promotion. No such luck. “The last thing we want to do is disappoint any customers,” he said. “But there are definitely not any plans to make it national.”
At least now they know that if they wanted to, or if any other franchisee wants to give it a try, people will be really excited about the prospect of stuffing their faces with nuggets and fries. They should just make sure to emphasize the location in any ads shared online.
St. Pete Beach Chick-fil-A’s all-you-can-eat chicken nugget promotion goes viral [Tampa Bay Times]
Florida Chick-Fil-A’s Unlimited-Nuggets Promo Disappoints Facebook Users in 49 States [AdAge]
by Laura Northrup via Consumerist
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