Even though we never knew our lives were missing an experimental kola bar, we can’t wait for immersive experiences as meticulously crafted as this press release quote:
“We wanted to create a modern hub for consumers to share social and immersive experiences that were anchored in the exploration of our cola’s artisanal craft and flavor,” shared Seth Kaufman, Chief Marketing Officer, PepsiCo North America Beverages. “The Kola House represents a new space for us to support our consumer-first approach to drive authenticity and innovation around our beverage offerings and ideals.”
So what does this all mean? Well, there will be “experimental and elemental themes honoring the kola nut” of course, by way of a cocktail curator who has an “unrivaled background in flavor chemistry” as the mastermind of the operation, with a “full artisanal menu” from an executive chef inspired by the kola nut.
For those of you playing at home, here’s the meangingless buzzword count from Pepsi’s artisanal press release:
• innovation/ innovative: 3
• concept: 1
• local: 2
• curator: 1
• curating: 1
• anchored: 1
• authenticity: 1
• artisanal 3
• ideal(s): 2
• multifaceted: 2
• portfolio: 4
• sustainable: 1
• global(ly): 4
• flagship: 5
• craft: 2
• space: 7
• social: 1
• immersive: 1
• transformative: 1
• hub: 1
• mastermind: 1
• experimental: 2
• drive X around y: 1
• development: 2
• moments: 2
• share: 3
• exploration: 2
• modular: 2
• collaboration: 2
by Mary Beth Quirk via Consumerist
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