More than two years after McDonald’s brought back its Chicken Select tenders for a limited time, the Golden Arches is once again trying its hand at the chicken meal, this time with a crispy buttermilk version.
AL.com reports that McDonald’s began testing its new buttermilk crispy chicken tenders at restaurants in the Birmingham, AL, area Monday, five months after running a similar test in North Carolina.
McDonald’s has a long history of testing and then pulling chicken tenders. Back in Feb. 2015 the fast food giant indicated that it would be willing to bring back Chicken Selects after a two-year hiatus; it changed its mind just a few months later.
But the new tenders differ from the fast food giant’s previous reiteration, Chicken Select tenders. The revamped meal takes a page from McDonald’s buttermilk crispy chicken sandwich. The 100% white meat tenders are seasoned and battered before frying.
A Birmingham-area franchisee says his restaurants began offering the tenders late last week and they’ve proven popular so far.
“All of my restaurants have been selling out of their allotment each day, so that’s a good thing.” Jason Black told AL.com.
Black notes that he expects the test to go well, as customers liked the buttermilk crispy sandwich that the tenders are modeled after. It appears that customers are onboard with test redux.
mcdonald's got chicken tenders now and they so good
— gaychey
(@imxchey) July 31, 2017
i found a mcdonald's with chicken tenders
it's been foreverrrr
— dajahhh…✨
(@luhhdayyy) July 30, 2017
When McDonald's bought back the Chicken Selects and called them "Crispy Tenders"
— king gotti
(@_donielle) July 28, 2017
McDonald's brought back chicken tenders………which is why you will always have a place in my heart I love you @McDonalds
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Consumerist has reached out to McDonald’s about the test and whether the tenders will see a national rollout in the future. We’ll update this post if we hear back.
by Ashlee Kieler via Consumerist
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