Google To Officially Become Part Of “Alphabet” Holding Company This Afternoon

Nearly two months after Google announced its plan to restructure its entire business under a new holding company called “Alphabet,” that transition is minutes away from happening.

Google confirmed this morning that after the close of trading today, it will complete its “merger” with Alphabet and that the new company’s Class C Capital Stock and Class A Common Stock will begin trading under the Alphabet name on NASDAQ on Monday. The stocks will retain their ticker symbols of GOOG and GOOGL, respectively.

The brand of “Google” isn’t going anywhere. But instead of being the name for the entire company, it will be a wholly owned subsidiary of Alphabet. Products and businesses that are directly related to Internet services and advertising, like YouTube and Android, will remain part of Google.

What will fall under the wider Alphabet umbrella will be other subsidiaries like the company’s venture capital business, the Nest connected-home products, and its research-oriented operations like Google Life Sciences and Google X.

by Chris Morran via Consumerist